Systems-first design practice. Twelve years building identity and product work that holds up under a grid, not just under a spotlight.
Design is a system of decisions, applied consistently, until the work stops needing an explanation.
I work in grids because grids make arguments — every element earns its position or it doesn't belong. My practice sits between corporate identity and product interface: same discipline, different surface.
Selected clients across finance, publishing, and cultural institutions who wanted their design to age like architecture, not like a trend.